Category: Textbooks

This reader-friendly, accessible edition closely follows a life cycle of the firm approach as it introduces the knowledge, theories, and financial tools an entrepreneur needs to start, build, and ultimately harvest a successful venture. This edition clearly emphasizes on sound financial management practices, showing students how and where to get

Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being 12th global edition (PDF) deepens the study of consumer behavior into an investigation of how not having (or having) certain products affects our lives. Esteemed author Professor Solomon looks at how possessions influence how we

Bent-Shaped Liquid Crystals: Structures and Physical Properties (PDF) offers insight into the recent developments in the research on liquid crystals formed by bent-shaped mesogens. After a historical introduction, the expert authors discuss various kinds of mesophase structures formed by bent-shaped molecules. This ebook Bent-Shaped Liquid Crystals dedicates most of its

Technology Entrepreneurship: Taking Innovation to the Marketplace, 3rd Edition, (PDF) offers a practical toolkit for potential entrepreneurs with technology backgrounds that will assist them to navigate complex issues such as raising capital, product development, IP protection, and more. The ebook’s structure follows the entrepreneurial process in a step-by-step way, outlining

Individual Differences and Personality, 3rd Edition, (PDF) offers a comprehensive overview of research on personality. The ebook begins with the main approaches to the study of personality, basic principles of personality measurement, the idea of personality traits, and the major dimensions of personality variation. Additional chapters review personality change and