Category: Textbooks

Launching a small business start-up is challenging. Students have great ideas and big visions, but they may not be sure what their next plans are. As Scott Belsky, co-founder of Behance puts it, “It’s not about ideas. It’s about making ideas happen.” How do your students put their ideas and

For over 2 decades, the ebook Health Psychology: An Introduction To Behavior And Health, 9th edition, (PDF) has remained a leader in the field for its scholarship, strong and current research base, and balanced coverage of the behavioral, cognitive, and biological approaches to health psychology. Appreciated by many instructors —

Drawing upon joint 35 years of clinical experience in addition to the reflections of associates in the field, Understanding Ethics in Applied Behavior Analysis, (PDF) offers the foundation for a lifelong journey of ethical practice in service for persons with autism spectrum disorder (ASD) and other developmental disabilities. This ebook

Delivering Health Care in America, 7th Edition (PDF) is the most comprehensive and current overview of the basic structures and operations of the U.S. health system–from its historical origins and resources to its individual cost, services, and quality. Using a unique “systems” approach, the textbook brings together an extraordinary breadth

The focus of this ebook, Technology Entrepreneurship: Taking Innovation to the Marketplace, 2nd edition (PDF) is on technology ventures — how they operate, start, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as “entrepreneurial