Category: Textbooks

Public Relations: Strategies and Tactics, 11th Global Edition, (PDF) uses real-world examples and case studies to explain the basic theory and concepts behind modern public relations practice. This comprehensive ebook is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared towards

Ferris & Stein’s The Real World 6th edition (PDF) succeeds in classrooms because it focuses on the perspective that college students know best—their very own. In each and every chapter, Stein and Ferris use examples from normal everyday life and pop culture to draw university students into thinking sociologically and

Counseling and Psychotherapy Theories in Context and Practice: Skills, Strategies, and Techniques, 2nd Edition, (PDF) is a detailed guide that provides useful learning aids, instructions for ongoing assessment, and helpful case studies. More than only a reference, this approachable resource stresses practical applications of theoretical concepts, including both theory and

The R Companion to Elementary Applied Statistics (PDF) includes traditional applications covered in elementary statistics courses as well as some additional methods that address questions that might arise during or after the application of commonly used methods. Beginning with basic tasks and computations with R, readers are then guided through

Global Business Today 10th edition (PDF) is for the undergraduate or MBA level course of International Business where a concise paperback or ebook is desired. Global Business Today 10E appeals to instructors looking for an analytical (as opposed to a very descriptive) approach to the course. Global Business Today 10E