Category: Textbooks

Drug users are usually portrayed as useless slackers, burdens on society, and just plain useless—morally, culturally, and economically. By contrast, , The Social Value of Drug Addicts, (PDF) argues that the social construction of some people as impractical is in fact extremely useful to other people. Leading medical anthropologists J.

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

REAL experiences, REAL managers – With a renewed focus on skills and careers, the new 14th edition of this bestselling textbook, Management by Stephen Robbins and Mary Coulter can help better prepare individuals to enter the job market. Robbins & Coulter’s Management 14th Global Edition (PDF) vividly illustrates effective management theories

For non-majors biology courses. Interesting and relatable stories engage students in learning biology Virginia Borden Maier and Colleen Belk have helped university students understand biology for over twenty years in the classroom and more than ten years with their popular textbook, Biology: Science for Life with Physiology 5e. The comprehensively

Created by the persistent feedback of a “student-tested, faculty-approved” process, Stat For The Behavioral Sciences, 2nd Edition (PDF) delivers a visually attractive, brief print component, tear-out review cards for students and teachers and a consistent online offering with CourseMate that includes an eBook along with a set of interactive digital tools