Category: Textbooks

The gold benchmark for today’s marketing management college student. Stay on the leading-edge with the gold standard textbook that shows the latest in marketing theory and practice. The world of marketing is changing daily –and in order for students to have a competitive edge, they need an ebook that reflects

Structural Analysis 9th edition (PDF) is intended for use in Structural Analysis courses. It is also suitable for individuals planning a career as structural engineer. Structural Analysis 9e provides college students and readers with a clear and thorough presentation of the theory and application of structural analysis as it applies

Throughout Psychology, 5th Edition, (PDF), expert authors Saundra Ciccarelli and J. Noland White employ a learner-centered, assessment-driven approach that maximizes college student engagement, and helps educators keep their students on track. The authors draw college students into the discipline by showing how psychology relates to their own lives. Clear learning

Mountains have long held an appeal for people around the world. This ebook Mountain Tourism: Experiences, Communities, Environments and Sustainable Futures (PDF) focusses on the diversity of interaction, perspectives, and role of tourism within these areas. Providing a vital update to the current literature, it considers the interdisciplinary context of

Unlike customary accounting manuals or those aimed more generally at small business operators, Financial Management for Technology Start-Ups, (ePub) focuses on what is important in financial terms for innovation-focused and technology-based entrepreneurial businesses. Including a simple yet effective ‘Start-Up Financial Control Loop’ and ‘Tech Start-Up Tracker,’ Financial Management for Technology Start-Ups: