Category: Textbooks

Marketing: The Core 8th edition (PDF) is a more brief 18-chapter version of Kerin/Hartley’s Marketing 13th edition (also available with us. See related products), the most robust and rigorous program on the market. Marketing: The Core 8e also continues to demonstrate the authors’ commitment to leadership, engagement, and innovation: Engagement

This ebook, “A Psychology of Culture ” a thought-provoking treatise explores the essential functions that culture fulfills in human life in response to core physiological, psychological, and existential needs. It synthesizes diverse strands of empirical and theoretical knowledge to trace the development of culture as a source of morality, identity,

The new edition of the ultimate guide for venture capital practitioners—includes the entire process of venture firm formation & management, portfolio construction, value creation, fund-raising, and exit strategies After its initial publication, The Business of Venture Capital, 3rd Edition, (PDF) has been addressed as the definitive, most comprehensive ebook on

Cordner’s Police Administration, 9th Edition, (PDF) examines police administration from multiple perspectives: a systems perspective (stressing the interrelatedness among units and organizations); a traditional, structural perspective (management functions, administrative principles, and the importance of written guidelines); a human behavioral viewpoint (the human element in organizations); and a strategic management perspective

This textbook, Culture and the Politics of Welfare: Exploring Societal Values and Social Choices (PDF) offers an in-depth examination of the influence of culture on welfare states. It suggests new ways in which cross-national differences in culture might be measured and, using a range of approaches, uses these measures to