Category: Textbooks

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Air quality has a direct effect on the health, welfare, and production performance of livestock as the high quantities of noxious gases, dust, and airborne microorganisms are likely to lessen production efficiency and the overall welfare of farm animals. Long-term exposure to particulates in livestock buildings might also impact the

Frank White’s Fluid Mechanics 8th edition (PDF) offers college students a clear and comprehensive presentation of the material that demonstrates the progression from physical concepts to engineering applications and helps engineering and non-engineering students quickly see the practical importance of fluid mechanics fundamentals. The wide variety of topics gives teachers

C-Type Lectins in Immune Homeostasis, (PDF) emphasizes C-type lectin receptors, a newly emerging family of pattern-recognition receptors (PRRs) and an important part of the human innate immune system. Moreover, the authors highlight these receptors’ role in the recognition of pathogen-associated molecular patterns (PAMPs) and damage-associated molecular patterns (DAMPs) – one

Marshak’s Essentials of Geology 4th edition (PDF) offers up-to-date research, superior visuals, and helps college students to see the world like a geologist. The latest 4th Edition is updated and revised and it offers an engaging, streamlined approach to geologic processes, presented through photographs, visuals, and text, as well as