Category: Textbooks

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Full of diverse, relevant, and current real-world applications that students can relate to, Waner & Costenoble’s FINITE MATHEMATICS 7th Edition (PDF), helps your college students see the relevance of mathematics in their everyday lives. A large number of the applications are based on very real, referenced data from economics, business,

This is the eBook of the printed book and may not include any website access codes, media, or print supplements that may come packaged with the bound ebook. This brief, up-to-date text provides student-friendly examples of all theoretical approaches that focus on the complex relationships between 21st-century cultures, social structures,

This ebook, “A Psychology of Culture ” a thought-provoking treatise explores the essential functions that culture fulfills in human life in response to core physiological, psychological, and existential needs. It synthesizes diverse strands of empirical and theoretical knowledge to trace the development of culture as a source of morality, identity,

Nutrient Delivery: Nanotechnology in the Agri-Food Industry, Volume 5, (PDF), discusses the fabrication, applications, demerits, merits, and bioavailability enhancement mechanisms of various nanodelivery systems. Recent developments in various nanodelivery systems are also highlighted. Volume Five contains 20 chapters, prepared by outstanding international researchers from Brazil, Argentina, China, Canada, India, Croatia,