Category: Textbooks

The seventeenth and eighteenth centuries reflect a period of remarkable intellectual vitality in British philosophy, as personalities such as Hobbes, Hume, Locke, and Smith attempted to explain the origins and supporting mechanisms of civil society. Their insights continue to educate how political and moral theorists think about the world in

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

This long-awaited Principles and Practice of Phytotherapy, 2nd edition (PDF) covers all major aspects of herbal medicine from traditional use, fundamental concepts, and scientific research through to safety, effective dosage and clinical applications. Written by expert herbal practitioners with active experience in education, clinical practice, manufacturing and research, the ebook

A practical introduction to FPGA prototyping and SoC design This is the successor edition of the popular FPGA Prototyping by Verilog Examples textbook. It trails the same “learning-by-doing” approach to teach the basics and practices of HDL synthesis and FPGA prototyping. The new 2nd edition uses a rational series of

Legendary designer Ellen Lupton explains the creative process in another essential graphic design ebook. Graphic Design Thinking, (PDF) examines a variety of techniques to stimulate fresh thinking to arrive at viable and compelling solutions. Every approach is explained with a concise narrative textbook followed by a number of visual demonstrations