Category: Textbooks

The most comprehensive theoretical foundation available Writing Arguments: A Rhetoric with Readings, Concise 7th Edition, (PDF) integrates four different methods to argument: the classical concepts of logos, ethos, and pathos, the enthymeme as a logical structure, the Toulmin system, and stasis theory. Emphasizing argument as dialogue in search of solutions

The ebook, Essentials of Services Marketing 3rd edition (PDF), is meant for courses directed at undergraduate and polytechnic college students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook

The Psychology, 5th Edition, (PDF) by an expert author team of Schacter/Gilbert/Nock/Wegner brings the up-to-date developments in psychology to students in a signature writing style that will stimulate a lifelong love of science. The authors — very respected writers and researchers of popular press titles — invite college students to

A brief format. Ideal for instructors who want flexibility while maintaining the integrity of the material. Dessler’s Fundamentals of Human Resource Management 3rd edition – international/global (in PDF) covers a wide range of HR topics and shows college students the importance of human resource management within the restraints of a

Financial Management for Decision Makers, 9th Edition, (PDF) offers college students with an exceptional focus on the practical application of financial management and its part in decision making. Covering topics such as financial planning, financing a small business and, making capital investment decisions, and it gives a perfect overview of the