Category: Textbooks

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

Laura King’s The Science of Psychology: An Appreciative View, 5th Edition, (PDF) communicates the breadth and nature of psychology – and its value as a science – with a focus on why things go right.  With the key goals of teaching students to think like psychological scientists and emphasizing the

Auditory Processing Disorders: Assessment, Management, and Treatment, 3rd Edition, (PDF) details the history, behaviors, definition and comorbidity of auditory processing disorders while educating the reader on the latest practices for audiological and speech-language assessment of APD, including its impact on literacy and language processing. Practical rehabilitation, direct treatment programs, and

C++ How to Program, 10th Edition, (PDF) offers leading-edge computing technologies in a friendly manner suitable for introductory college course sequences, founded on the curriculum recommendations of two main professional organizations–the IEEE and the ACM The best-selling Deitels C++ How to Program is available to readers with little or no

Financial globalization coupled with the relaxation of constraints on capital flows between countries before the 2008 crisis, increased merger activities between the World’s largest stock exchanges. The financial crisis of 2008 had a grave impact on the development of equity markets, corporate financial stability, and corporate governance, and a multi-step