Category: Textbooks

Kerin and Hartley’s Marketing 13th edition (PDF) is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision-making through extended cases, examples, and videos involving real people making real marketing decisions. The writer team’s decades of combined experience

A solid foundation in the basics of C++ programming will allow readers to create efficient, elegant code ready for any production environment Learning basic logic and fundamental programming techniques is essential for new programmers to succeed. A distinctive fundamentals-first approach and clear, concise writing style characterize Liang’s Introduction to Programming

Portfolio Management: Theory and Practice 2nd edition (PDF/ePub) is an authoritative guide for those who wish to handle money professionally. This helpful resource presents effective portfolio management practices backed by their primary theory, offering the tools and instruction needed to meet investor objectives and deliver superior performance. Emphasizing a practitioner’s

The updated The Challenge of Politics: An Introduction to Political Science 6th Edition, (PDF) allows you to see how the subfields of political science converge around a set of fundamental questions, such as “Can we bring political wisdom to bear on judgments about public issues and politics?” “Can we as students

This full-color atlas, Van De Graaff’s Photographic Atlas for the Biology Laboratory, 8th Edition, (PDF) offers college students a balanced visual representation of the diversity of biological organisms. It is designed to complement any biology textbook or laboratory manual. Features of VanDeGraaff’s Photographic Atlas for the Biology Laboratory 8e: Accurate,