Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Processes of Visuospatial Attention and Working Memory (PDF) covers a broad range of current research topics dealing with the function of visuospatial attention and working memory. It discusses a number of perspectives ranging from evolutionary and genetic underpinnings to neural substrates/computational processes and the connection between working memory and attention.

Essentials of Medical Geology (PDF) reviews the practical tools and essential concepts required to tackle environmental and public health problems. It is organized into 4 main sections. The first section deals with the fundamentals of environmental biology, the natural and anthropogenic sources of health elements that impact health, and illustrate

Noted nursing scholars explore the historical and contemporary theories that are the foundation of nursing practice today. The Nursing Theories and Nursing Practice 4th Edition (PDF) ebook meets the needs of today’s nursing students with an expanded focus on the middle range theories and practice models that link clinical practice

Firewalls are among the best-known network security tools in use today, and their critical role in information security continues to grow. However, firewalls are most effective when backed by thoughtful security planning, well-designed security policies, and integrated support from anti-virus software, intrusion detection systems, and related tools. Guide To Firewalls