Category: Textbooks

The significance of metals in biology, the environment, and medicine has become more and more evident over the last twenty-five years. The study of the numerous roles of metal ions in biological systems, the quickly expanding interface between biology and inorganic chemistry constitutes the subject called Biological Inorganic Chemistry. Crichton’s

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Seaweed in Health and Disease Prevention (PDF) features the potential usage of seaweed, macroalgae, and their extracts for improving health and disease. The ebook explores the possibilities in a comprehensive way, including charting how seaweed can be used as a source of micronutrients and macronutrients, as well as nutraceuticals. The

Portfolio Management: Theory and Practice 2nd edition (PDF/ePub) is an authoritative guide for those who wish to handle money professionally. This helpful resource presents effective portfolio management practices backed by their primary theory, offering the tools and instruction needed to meet investor objectives and deliver superior performance. Emphasizing a practitioner’s

Contract Law and Theory (2013) 5th Edition is a theoretical exploration of Contract Law has very practical implications. By focusing initially on theory, law students develop a framework for predicting and analyzing the outcome of contract disputes. Working from that framework, college students gain an understanding of the lawyer’s drafting