Category: Textbooks

Extensively reorganized and rewritten, the new Evolution 4th edition (PDF) — featuring a new coauthor: Mark Kirkpatrick (The University of Texas at Austin) — offers additional expertise in evolutionary genomics and genetics, the fastest-developing area of evolutionary biology. Directed toward an undergraduate audience, the PDF etextbook emphasizes the interplay between

American Academy of Pediatrics Textbook of Pediatric Care 2nd edition (PDF) is a landmark guide to pediatric medicine – streamlined and updated for today’s medical students and clinicians. For more than 80 years, the American Academy of Pediatrics has been the nation’s leading and most trusted child health authority. The

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Macionis’ Sociology, 16th Edition, (PDF) empowers students to see the world around them through a sociological lens, assisting them in better understanding their own lives and the world we all share. John Macionis, the author of the best-selling Introductory Sociology franchise over the past three decades, takes students gradually through

This ebook Conflicting Philosophies and International Trade Law: Worldviews and the WTO (PDF) reveals how conflicting worldviews are at the root of public controversies on policy and trade issues. It highlights the particularly controversial disputes at the level of the World Trade Organization (WTO) in the case of regulating GMOs