Category: Textbooks

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

Sociology of unintended consequences is commonly depicted as a framework for understanding the outcomes that run counter to the initial intentions of social actors because of factors such as ignorance, error, and complexity. This conventional approach, however, is now undergoing change under the influence of more encompassing shifts in framing

In the last half-century, the rule of law has growingly been appealed to as a common global value. The Handbook on the Rule of Law (PDF) analyses the attraction of this idea, its context, and background through a range of questions about the history, character, and global reach of the

Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being 12th global edition (PDF) deepens the study of consumer behavior into an investigation of how not having (or having) certain products affects our lives. Esteemed author Professor Solomon looks at how possessions influence how we

This updated Anatomy: A Photographic Atlas 8th edition (PDF) features outstanding full-color photographs of actual cadaver dissections with accompanying diagnostic images and schematic drawings. Depicting anatomic structures more realistically than illustrations in traditional atlases, this proven resource shows college students exactly what they will see in the dissection lab. Chapters