Category: Textbooks

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

Known for its portability, readability and global perspectives, Holcomb and Ashcraft’s Pediatric Surgery, 7th Edition, (PDF) remains the most comprehensive, latest, single-volume textbook in its field. As technique and technology continue to evolve, the 7th Edition offers state-of-the-art coverage—both on video and in print—of the full range of general surgical and urological problem

For recertification and certification preparation, look no further than the all-new Sleisenger and Fordtran’s Gastrointestinal and Liver Disease Review and Assessment 10th edition (PDF). This all-new test preparation ebook, by Drs. Emad Qayed, Nikrad Shahnavaz and Shanthi Srinivasan contain1,200 new single-best-answer multiple-choice questions that test your clinical reasoning, interpretation, medical

Technology Entrepreneurship: Taking Innovation to the Marketplace, 3rd Edition, (PDF) offers a practical toolkit for potential entrepreneurs with technology backgrounds that will assist them to navigate complex issues such as raising capital, product development, IP protection, and more. The ebook’s structure follows the entrepreneurial process in a step-by-step way, outlining

The 1st textbook for the course, and still the market leader, Cognitive Neuroscience 4th edition (PDF) by Michael Gazzaniga, Richard B. Ivry and George R. Mangunhas been thoroughly rethought, refreshed, and reorganized to enhance medical students’ and instructors’ experience. A stunning and beautiful all new art program conveys concepts and