Category: Textbooks

Marketing: The Core 8th edition (PDF) is a more brief 18-chapter version of Kerin/Hartley’s Marketing 13th edition (also available with us. See related products), the most robust and rigorous program on the market. Marketing: The Core 8e also continues to demonstrate the authors’ commitment to leadership, engagement, and innovation: Engagement

Ecosystem Services: Economics and Policy (PDF) connects the gap between ecological and economic theory and practice. Its main emphasis is on how the principles of the Austrian School of economics could enhance the validity of Ecosystem Services. The idea of ‘Ecosystem Services’ is a relatively latest innovation in environmental thought.

A longtime favourite with millions of readers, Looking Out, Looking In, 15th Edition (PDF) maintains its market-leading tradition of linking the latest theory and research to students’ everyday lives. Its accessible approach motivates college students to learn and apply communication principles in both personal relationships and professional ones on the

Marketing Research: An Applied Approach 5th Edition (PDF) is offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this textbook is much valued for its wealth of International and European case material, which is why we see strong sales of this

This Brigham’s Financial Management: Theory and Practice, 3rd Canadian Edition (PDF) delivers solid financial theory and practical applications, preparing college students for future careers in finance and business in an engaging manner that makes the content come very alive. This resource emphasizes the actions that a manager should take to