Category: Textbooks

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

Introduces readers to the basic concepts of economics with engaging, timely stories and applications Readers hoping to get a better understanding of the world around them, often leave with their questions unreciprocated. Microeconomics: Principles, Applications, and Tools, 9th Edition (PDF) is built upon the author’s philosophy of using the basic

The best-selling and universally trusted eBook, Service Management: Operations, Strategy, Information Technology 8th edition (PDF) continues to acknowledge and emphasize the essential uniqueness of service management. The etextbook is organized in 4 parts: Part 1: Understanding Services which provides a historical context as well as distinguishes the distinctive characteristics of

The latest Fit to Be Well: Essential Concepts 5th edition (PDF) provides college students with the tools they need to reach the goal of good health and fitness by delving into proper nutrition, exercise, and stress management. Its content is organized in an easy-to-navigate, succinct manner that allows health students

Read it See it Master it! – Ken Saladin describess human anatomy in an appealing yet efficient way. He puts a premium on the words and uses student–related analogies to motivate the reader. See it – Saladin’s collection of illustrations and photos are carefully selected to support the textbook discussion.