Category: Textbooks

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

The ebook Criminology in Canada: Theories, Patterns, and Typologies, 6th edition (PDF) highlights the diversity and dynamism in the field of Criminology, making the field come alive to college students. The experienced author team of  Chris McCormick and Larry J. Siegel have provided an unbiased and fair introduction to criminological

Engineering Economy 8th edition (PDF) by Leland Blank and Anthony Tarquin, presents a crisp, bold new design using color, highlighting and icons to focus on important concepts, equations, terms, and decision guidelines. There are new features, new topics (such as staged decision making and ethics), and new online tools; yet

The rise of artificial intelligence is nothing short of a technological revolution. AI is poised to entirely transform accounting and auditing professions, still, its current application within these areas is restricted and fragmented. Current AI implementations tend to solve very narrow business issues, instead of serving as a powerful tech

Easy to read and designed for on-the-spot reference, Handbook for Principles and Practice of Gynecologic Oncology, 2nd Edition, (ePub/PDF) is a comprehensive yet compact guide for fellows, residents, and specialist trainees in the diagnosis and management of gynecologic cancers. You’ll find authoritative coverage of the latest developments in the field, streamlined