Category: Textbooks

Baltzan; M: Information Systems 4th edition (PDF) is a visual, magazine format designed to engage your business or computer students from the start! Saturated with fascinating, sometimes hard-to-believe real examples will keep them reading throughout the course. Baltzan’s approach discusses various business initiatives 1st and how technology supports those initiatives

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Thoroughly revised for currency and with exciting new practical examples throughout, this popular text offers the tools, practice, and fundamental knowledge for success in the biotech staff. With its balanced coverage of fundamental cell and molecular biology, basic techniques, historical accounts, new advances, and hands-on applications, the Introduction to Biotechnology,

Democracy is in crisis because voices of the people are ignored due to a politics of mass society. After demonstrating how the French 4th Republic failed, wherein Singapore’s totalitarianism is a dangerous model, Washington is enmeshed in gridlock, and there is a global democracy deficit, solutions are offered to revitalize

Every second, a new person is subjected to tuberculosis (TB). Every untreated TB-infected person will infect 10-15 people every year. After the success of its predecessor, this new edition of Raviglione’s Tuberculosis: The Essentials, 4th Edition, (PDF) examines the new discoveries and observations of the main aspects of the disease.