Category: Textbooks

Pioneers of Psychology, A History (PDF) tells the stories of the women and men who have created our understanding of what it means to be human. The authors clarify major themes and controversies in psychology’s history through carefully designed stories of real people, their personal journeys and their intellectual insights.

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

Overview: A concise and engaging biology textbook for biology majors, Understanding Biology 2nd edition (PDF) partnered with Connect emphasizes fundamentals concepts to help science students better understand biology and focus on developing their scientific skills. Condensed chapters are centered on a learning path that serves to connect concepts within a

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Colander’s Microeconomics 11e (PDF) is specifically designed to help today’s college students succeed in the principles of economics course and grasp economic concepts they can apply in their daily lives. David Colander’s trademark colloquial approach focuses on modern economics institutions’ modeling and history. Colander presents and applies economic models but