Category: Textbooks

Addiction as Consumer Choice: Exploring the Cognitive Dimension (ePub) explains addiction from a different perspective. A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at

Written in a straightforward friendly style, James S. Nairne’s Psychology, 6th Edition (PDF), uses a proven problem-solving approach to help you discover how to apply psychology to your everyday life. Dr. James introduces topics by focusing on the “why” behind psychological processes before introducing “what” they are and “how” they

This first textbook on the topic of gentrification is written for upper-level undergraduates in sociology, geography, and planning. The gentrification of urban areas has increased across the globe to become a central engine of urban development, and it is a topic that has attracted a great deal of interest in

Talaro’s Foundations in Microbiology 10th edition (PDF) is an allied health microbiology textbook with a taxonomic approach to the disease chapters. It offers an accessible and engaging writing style through the use of analogies and case studies to thoroughly explain very difficult microbiology concepts and makes it very easy. We

The ebook, The Psychology of Micro-Targeted Election Campaigns, PDF, examines the psychology behind micro-targeted tactics used in election campaigning and the arrival of increasingly refined dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modeling are used to enhance the effectiveness of persuasion and mobilization efforts in campaigns,