Category: Textbooks

In Digital Data Collection and Information Privacy Law (PDF), Mark Burdon debates for the reformulation of information privacy law to regulate new power outcomes of ubiquitous data collection. Scrutinizing developing business models, based on collections of sensor data – with an emphasis on the ‘smart home’ – Burdon shows the

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Social Groups in Action and Interaction, 2nd Edition, (PDF) reviews and evaluates the human group as it operates to build both social good and, potentially, social harm. It condenses current knowledge and modern research, with real-world examples in concise yet interesting chapters, to assist students to understand and predicting group

For more than forty years, Materials for Engineers and Technicians, 7th Edition, (PDF) has given several college students an easily accessible introduction to materials engineering and manufacturing processes. This prominent textbook is a comprehensive overview of the wide-ranging subject area, written in a direct, readable style. It is without excessive

The exceptional events of 2020 exposed many of the hidden flaws in the healthcare system that harm not only patients but also healthcare employees and their health. Anti-racism movements demanded that healthcare organizations reframe their inclusion and diversity initiatives. The COVID-19 pandemic forced systems to respond to worker stress, strain,