Category: Textbooks

Sport and Exercise Psychology: A Canadian Perspective, 3rd edition, (PDF), is written specifically for a Canadian introductory undergraduate course in exercise and sports psychology. The ebook presents an overview of sport and exercise psychology and provides a solid foundation in core concepts required for upper-level undergrad courses. The organization of

In Principles of Economics, 3rd edition, (PDF), esteemed authors Bob Frank, Ben Bernanke, Kate Antonovics, and Ori Heffetz present a streamlined offer of core concepts in introductory economics and reinforce them by applying and illustrating each in numerous contexts. With engaging questions, exercises and explanations, the authors help university students

Using a proven pedagogical organization, this updated version of Gladwin and Bagby’s Clinical Aspects of Dental Materials: Theory, Practice, and Cases 5th edition (PDF), a market-leading title focuses on providing medical students with a dental materials background that emphasizes the clinical aspects of dental materials, while also introducing concepts of

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

This detailed volume, Cancer Stem Cells: Methods and Protocols (PDF) gathers a comprehensive collection of protocols, methods, and procedures used for the characterization, identification, and selection of cancer stem cells. These include surface marker expression, side population, spheres formation, ALDH activity, and numerous others. Written for the highly successful Methods