Category: Textbooks

Marketing Management 15th Global Edition (PDF) by Kotler & Keller For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing every

For teachers concerned that the practical skills of biology are lost when the student moves on to the next course or takes their first step into the “real world,” Principles of Life 3rd Edition, (PDF/ePub) lays the groundwork for later courses and for students’ careers. Broadening on its pioneering concept-driven

Financial Accounting: An introduction, 2nd Edition, (PDF) is a vital companion for students on introductory financial accounting sections within undergraduate accounting and business degrees. The writers’ self-directed learning approach offers extensive opportunities for those new to the topic to test their learning, try out questions from the leading exam bodies

Spectroscopy of Lanthanide Doped Oxide Materials, (PDF) offers a comprehensive overview of the most crucial characterization techniques of these materials, together with their key applications. The ebook describes the application of optical spectroscopy of lanthanides doped inorganic phosphor hosts and presents information about their structure and morphology, the energy of

The Designing the User Interface: Strategies for Effective Human-Computer Interaction, 6th Global edition, (PDF) provides an authoritative, up-to-date and comprehensive introduction to the dynamic field of human-computer interaction (HCI) and user experience (UX) design. This classic book has defined and charted the astonishing evolution of user interfaces for three decades. Students