Category: Textbooks

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of

Applied Behavior Analysis 2nd edition (PDF) provides a complete description of the procedures and principles needed to systematically change socially significant behavior and to understand the reasons for that change. This comprehensive textbook, appropriate for courses in applications, basic principles, and behavioral research methods, helps educators, college students, and practitioners

Resourceful companies today must successfully manage the entire supply flow, from the value-added processes of the firm, through the sources of the firm, and on to the customers of the firm. Operations and Supply Chain Management 15th edition (PDF) provides well-balanced coverage of managing people and applying sophisticated technology to

Survey of Accounting, 4th edition, (PDF) is designed to include both financial and managerial accounting in a single 16-week course, providing the material in a style easy for non-accounting majors to understand. It includes the same pedagogical innovations that have made Edmonds’ financial and managerial titles like fast-growing successes in

The Wiley International Handbook of History Teaching and Learning (PDF) draws on contributions from an international panel of experts. Their writings explore the growth the field has experienced in the past thirty years and offer observations on challenges and opportunities for the future. The contributors represent a wide range of