Category: Textbooks

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

Brealey’s, Principles of Corporate Finance, 13th Edition, (PDF) describes the theory and practice of corporate finance. We barely need to explain why financial managers have to control the practical aspects of their job, but we should spell out why sensible managers need to bother with theory. Throughout this ebook, we

Addiction as Consumer Choice: Exploring the Cognitive Dimension (ePub) explains addiction from a different perspective. A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at

Leadership: Research Findings, Practice, and Skills, 8th edition, (PDF) provides an ideal balance of essential theory and real-world applications, ideal for instructors who take a practical, skill-building approach to teaching leadership. The textbook is an integration of description, insight development, skill development, and prescription. Andrew DuBrin, a highly respected author and

An authoritative guide to the various systems related to control, navigation, and other instrumentation used in a typical aircraft Aircraft Systems: Instruments, Communications, Navigation, and Control (PDF) offers an examination of the most recent developments in aviation as it relates to radio navigation, instruments, and communication. Written by a noted