Category: Textbooks

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some

The world of organizations is no longer defined by local or national boundaries. INTERNATIONAL DIMENSIONS OF ORGANIZATIONAL BEHAVIOR, 5th edition, (PDF) breaks down the theoretical, conceptual, and practical boundaries limiting our ability to understand and work with people in countries and cultures around the globe. Adler’s hallmark approach views global

Warren Buffett once stated that “accounting is the language of business.’’ And for many business and accounting students, the obscure terminology of accounting makes fluency hard to attain. Financial Accounting For Dummies, 2nd Edition, (PDF) can help to clarify abstract concepts in a straightforward, friendly way. With step-by-step examples and real-world scenarios practice, it assists you to grasp the fundamentals of accounting until you’re ready to understand, analyze,

Jeffrey Perloff’s Microeconomics, 7th edition (PDF) has become a market leader because Perloff presents the theory in the context of data-driven and real examples, and then develops intuition through his hallmark Solved Problems. College students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s

Market-leading Finite Mathematics For The Managerial, Life, And Social Sciences, 11th Edition, (PDF) balances modern applications, solid pedagogy, and the modern technology to provide students the context they need to stay encouraged in the course and interested in the material. Appropriate for majors and non-majors alike, the text uses an