Category: Textbooks

Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today. Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its

This latest new edition of Swanson’s Criminal Investigation 12e (PDF) is widely recognized as the most accurate and comprehensive textbook in the field. This step-by-step, practical introduction to criminal investigation gives college students a logical framework for understanding the investigative process. Major sections cover current issues such as environmental crime,

Public Relations: The Profession and the Practice, 4th edition, (PDF) has coverage of global markets, multiculturalism, new technologies, and the latest news about public relations in action make this dynamic textbook the cutting-edge choice for public relations courses. In a jargon-free and a personal style, this ebook explains and presents

The approach of the Beer and Johnston series has been appreciated by hundreds of thousands of university and college students over decades of engineering education. The Statics and Mechanics of Materials 2nd edition PDF etextbook uses this proven methodology in an extensively revised edition, aimed at programs that teach these

Occupational Therapy with Aging Adults: Promoting Quality of Life through Collaborative Practice (PDF) is a new, comprehensive textbook edited by OT and gerontological experts Margaret Perkinson and Karen Frank Barney that takes a unique interdisciplinary and collaborative approach in covering almost each and every major aspect of geriatric gerontological occupational