Category: Textbooks

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Authors Needles/Powers/Crosson delivers interactive pedagogy by real-world examples illustrating accounting principles to encourage critical thinking. The Principles of Financial Accounting 11th edition (PDF) revision is based on an understanding of the culture, nature, and motivations of today’s college students and on extensive feedback from instructors. These substantial changes meet the

Essentials of Hospital Neurology (PDF) is a practical and concise and guide by OUP to the diagnosis and management of neurologic disorders commonly encountered in hospital practice. This ebook discusses the business of hospital neurology, clinical details of important neurologic disorders that may be seen in the ER and inpatient

Launching a small business start-up is challenging. Students have great ideas and big visions, but they may not be sure what their next plans are. As Scott Belsky, co-founder of Behance puts it, “It’s not about ideas. It’s about making ideas happen.” How do your students put their ideas and

Interpreting Engineering Drawings 8th Edition (PDF) provides state-of-the-art, comprehensive training that shows readers how to make professional-quality engineering drawings that can be inferred with accuracy in today’s technology-based industries. This user-friendly, flexible textbook offers unmatched coverage of the concept and practical applications that you’ll need as readers communicate technical concepts