Category: Textbooks

Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily

The most practical leadership textbook on the market, Leadership 6th Edition, (PDF) uses an exclusive three-pronged approach to teach leadership concepts and theory. The authors integrate traditional theory with cutting-edge leadership topics in a brief presentation filled with real-world examples. The ebook puts college students in the leadership role, involving

This ebook, A Minimalist Ontology of the Natural World (PDF) seeks to work out which commitments are minimally sufficient to obtain an ontology of the natural world that matches all of today’s well-established physical theories. We propose an ontology of the natural world that is defined only by 2 axioms:

Given the fact that legal writing is difficult for most new law students, Writing by Numbers: Legal Writing Made Easy, (PDF) aims to demystify the writing process by offering concrete formulas for mastering persuasive and objective legal writing. Put simply, at every juncture of your journey to become a proficient

Through his teaching, his textbook, and in his on-line weblog, award-winning professor Michael D. Johnson sparks the interest of today’s science-intimidated pupil by connecting basic biology to real-world issues relevant to college students’ own lives. Via a storytelling approach and extensive online support, Human Biology: Concepts and Current Issues, 7th