Category: Textbooks

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

This simple yet comprehensive reference guide includes the mechanisms of respiratory diseases, explaining the main respiratory conditions for postgraduate trainees and clinicians. It discusses their aetiology in addition to the basic concepts required to effectively assess and treat them. Applied Respiratory Pathophysiology, (PDF) is the first ebook to bring together

With its unrivaled art program and accessible writing style, McKinley et al.’s Human Anatomy 5th edition (PDF) stands apart from other anatomy textbooks. High-quality pictures paired with brilliantly rendered illustrations assist college students to visualize, perceive, and respect the wonders of human anatomy. The authors incorporate their over 70 of

Today, being a health consumer includes more than being knowledgeable about traditional medicine and health practice but also includes the necessity to be well informed about the expanding field of complementary and alternative medicine. Consumer Health & Integrative Medicine: Holistic View of Complementary and Alternative Medicine Practices, 2nd Edition (PDF)

An evaluation of the interdisciplinary field of synthetic biology, from genome design to spatial engineering. Written by an international panel of experts Synthetic Biology: Parts, Devices, and Applications (PDF) draws from several areas of research in biology and engineering and explores the present applications to offer an authoritative overview of