Category: Textbooks

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Endorsed by the Association of Radiologic and Imaging Nursing (ARIN), this first of a type comprehensive radiology nursing textbook seals a gap by addressing important subjects for patient care and professional issues, in addition to, future possibilities affecting nursing practice. It works as a resource to correlated nursing specialties, e.g.

Nivaldo’s Introductory Chemistry 5th edition (PDF) continues to foster deep engagement in the course by showing how chemistry manifests in your daily life. Best selling author Nivaldo Tro draws upon his classroom experience as an award-winning instructor to extend chemistry from the laboratory to your real world, with relevant applications

Concise, portable, and user-friendly, The Washington Manual of Surgery, 7th Edition (PDF), focuses on the essential information you need to know for successful care of patients with surgical disease. This bestselling reference ebook presents brief, logical approaches to the management of patients with comprehensive surgical problems. Throughout the manual, content

Project management fundamentals with broad applications. In its Project Management: Achieving Competitive Advantage 5th Edition, (PDF) takes a decisive, contemporary, and business-oriented approach to learning and teaching project management. To promote a comprehensive, multi-industry understanding of the textbook, the expert author addresses project management theory within the context of a