Category: Textbooks

Strategy and Politics: An Introduction to Game Theory (PDF/ePub) is designed to introduce college students with no background in formal theory to the application of game theory to modeling political processes. This accessible textbook covers the essential aspects of game theory while keeping the students constantly in touch with why

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Best-selling authors Stephen Mandell and Laurie Kirszner have brought simplicity to the study of argument with their Practical Argument: A Text and Anthology 3rd Edition (PDF/ePub). A full-color, straightforward, accessible introduction to argumentative writing, the etextbook (originally in Kindle ePub format and converted PDF format) employs a step-by-step, exercise-driven approach

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

Varieties of Capitalism in Southeast Asia, (PDF) explains the political origins and evolution of capitalist institutions in developing countries by observing distinct patterns in the electronics industry in three Southeast Asian countries: Malaysia, Thailand, and Singapore. An investigation of the political determinants of these patterns has a number of theoretical