Category: Textbooks

Business Communication Today 14th global edition (PDF) continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as presenting, listening, and writing. Technology

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of

The renowned Cambridge Handbook of Creativity, 2nd Edition, (PDF) expands on the first edition with over two-thirds of new material reaching across psychology, entrepreneurship, education, business, and neuroscience. It introduces creativity scholarship by summarising its history, key theories and assessments, how creativity develops across the lifespan, and suggestions for enhancing

Learn how to bring together SQL Server’s analytics with Azure’s flexibility and hybrid connectivity to attain industry-leading manageability and performance for your cloud database. Key Features Understand platform accessibility for SQL Server in Azure Discover the benefits and deployment choices offered by SQL IaaS Get to grips with installing SQL

Establish a strong foundation in the managerial accounting fundamentals needed to succeed with Warren/Tayler’s leading Managerial Accounting, 15th edition (PDF). Real business examples provide a meaningful context as they demonstrate how every chapter’s content fits into the “big accounting picture.” The expert and well-known authors clearly connect fundamental accounting concepts