Category: Textbooks

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

The ebook Foundations of Behavioral Neuroscience, 9th edition, (PDF) helps apply the research findings of behavioral neuroscience to daily life. The Foundations of Behavioral Neuroscience 9e offers a concise introduction to behavioral neuroscience. The textbook incorporates the latest research and studies in the rapidly changing fields of physiological psychology and

This full-color Van De Graaff’s Photographic Atlas for the Biology Laboratory 7th Edition (PDF) provides clear photographs and drawings of tissues and organisms that closely match what students typically observe in the laboratory. Included in this 7th edition are new photographs, illustrations, and photomicrographs as well as several animal and

Known for its clear narrative voice and flawless scholarship, Alan Brinkley’s popular program for the U.S. survey course calls students to think critically about the many forces that continually build The Unfinished Nation that is the United States. In a brief but wide-ranging narrative, Brinkley shows the complexity and diversity

IT Essentials v7 Companion Guide (ePub/PDF) supports the Cisco Networking Academy IT Essentials version 7 course. The course is designed for Cisco Networking Academy students who want to pursue careers in IT and learn how computers work, how to assemble computers, and how to safely and securely troubleshoot software and