Category: Textbooks

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Financial globalization coupled with the relaxation of constraints on capital flows between countries before the 2008 crisis, increased merger activities between the World’s largest stock exchanges. The financial crisis of 2008 had a grave impact on the development of equity markets, corporate financial stability, and corporate governance, and a multi-step

Horngren’s Cost Accounting 16th edition (PDF) defines the cost accounting market and continues to innovate today by consistently integrating the most current theory and practice into the textbook. This acclaimed, market-leading ebook emphasizes the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider

Legal Environment of Business A Managerial Approach: Theory to Practice, 3rd Edition (PDF) emphasizes connecting the gap between understanding legal doctrines that influence the business environment and how business managers and owners use legal insight to restrict liability and manage risk. Its distinct approach emphasizes on using teaching features simulations

Corporate Financial Reporting and Analysis: A Global Perspective 4th edition (PDF) combines comprehensive coverage and a rigorous approach to modern financial reporting with an accessible and readable style. Merging traditional principles of corporate finance and accepted reporting practices with current models enable the students to develop essential analysis and interpretation