Category: Textbooks

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

The significance of macroeconomics shown through real-world business examples The authors of Macroeconomics, 7th Edition, (PDF) help strengthen interest in the discipline’s concepts and make the main principles of this topic relevant to students’ lives by showing how real businesses use macroeconomics to make decisions daily. With the always-changing US

Preparing today’s automotive students for career success Market-leading Halderman’s Automotive Technology: Principles, Diagnosis, and Service, 6th Edition, (PDF) has been completely updated and expanded to address the latest technology and automotive systems. Written to current ASE tasks and standards, the textbook includes the eight major areas of automotive service in

Featuring the basic concepts of psychopathology in a way that is scientifically sound, widely accessible, and extremely empathetic, Fundamentals of Abnormal Psychology, 8th Edition, (PDF) discusses the scientific foundations, the clinical realities, and the human cost of psychological dysfunction. 978-1464176975 A newer edition is also available. Contact us NOTE: The

For over three decades, Understanding Human Communication, 13th Edition, (PDF) has been the successful text for the Human Communication course. Solidly grounded in scholarship, it offers students with the insights and skills to do well in today’s changing world. This new thirteenth edition features updated coverage of culture, social media,