Category: Textbooks

Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,

The gold benchmark for today’s marketing management college student. Stay on the leading-edge with the gold standard textbook that shows the latest in marketing theory and practice. The world of marketing is changing daily –and in order for students to have a competitive edge, they need an ebook that reflects

Discover an accessible outline to business statistics as Essentials Of Modern Business Statistics 7th Edition (PDF) balances a theoretical understanding of statistics with real-world applications of statistical methodology. The ebook incorporates Microsoft Excel 2016, providing gradual instructions and screen captures to assist readers to master the latest Excel tools. Tremendously

Known for its effective and unique art program, conversational writing style, and author-created Video Tutor, Robert Bauman’s Microbiology with Diseases by Taxonomy, 5th Global Edition, (PDF) consistently stresses why microbiology matters, especially in health care. The textbook provides a multimedia learning experience, mobile-friendly, from new in-text Disease in Depth visual explorations

Business: A Changing World, 10th Edition, (PDF) sensibly blends the right mix of coverage and applications to give students a strong grounding in business principles. While other products have you sprinting through the semester to include everything, Business: A Changing World 10th edition gives breathing space to study topics and