Category: Textbooks

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

The only official lecture notes provided by Kaplan Medical, USMLE Step 2 CK Lecture Notes 2019: 5-Book Set (PDF) offers a comprehensive yet concise review of exam topics. The set includes: Book 1: Internal Medicine Book 2: Pediatrics Book 3: Obstetrics, Gynecology Book 4: Surgery Book 5: Psychiatry, Epidemiology, Ethics,

Updated with the latest research that’s relevant to today’s learners, Wallnau/Gravetter/Forzano/Witnauer’s Essentials Of Statistics For The Behavioral Sciences, 10th Edition, (PDF) offers straightforward instruction, hands-on learning tools, unrivaled accuracy and ample of real-world examples and illustrations. Giving extra emphasis to difficult topics, the expert writers take time to explain statistical

Clear, comprehensive, and practical, Introduction to Research Methods in Psychology, 5th edition (PDF) is the essential university student guide to understanding and undertaking quantitative and qualitative research in psychology. In this popular textbook for psychology students, the research process is broken down into manageable steps to equip students with the

At the end of the twentieth century, the international business worked in an environment driven by the triad of economic power formed by Japan, the USA, and the European Community. Multinational corporate strategies had to be devised within the context of intense global competition between these three economic blocs. Global