Category: Textbooks

Social Psychology, 3rd Edition, (PDF) is the definitive work–now comprehensively revised with virtually all-new chapters–that has introduced generations of researchers to the psychological processes that cause social behavior. What sets the ebook apart is its exclusive focus on the basic principles that guide theory building and research. Since work in

For more than 60 years, Fundamental Accounting Principles (FAP) has helped introductory accounting students succeed in their college and profession. With its step-by-step approach, Fundamental Accounting Principles 24th edition (PDF) streamlines complex accounting processes and helps college students build confidence by mastering key procedures and concepts. Chapter-opening vignettes using dynamic

With a combination of up-to-the-minute examples, cutting-edge research, and the latest available data, Essentials of Sociology 6th edition (PDF) by the star author team (Richard P. Appelbaum, Deborah Carr, Mitchell Duneier, and Anthony Giddens) gets sociology students thinking sociologically about what they are seeing in the news and on their

Psychologists use a variety of research methods and tools to learn about mental processes and behaviors. The goal of this ebook, Research Methods In Psychology 10th edition (PDF) is to introduce college students to the “multimethod approach” to research in psychology, including survey, observational, and experimental methods. Psychology students learn

In the digital age, consumers have transformed from passive receivers of marketing messages to active suppliers of information about products via various digital media, generating a need for businesses to effectively manage a more creative and diverse range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business, (PDF) is