Category: Textbooks

Kerin and Hartley’s Marketing 13th edition (PDF) is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision-making through extended cases, examples, and videos involving real people making real marketing decisions. The writer team’s decades of combined experience

Although the relationship between the law of armed conflict and international human rights law has been the subject of significant recent academic discussion, there remains a lack of comprehensive guidance in identifying the law applicable to specific situations faced by military forces. Providing guidance for armed forces and practitioners on

Insightful and practical, Ferraro’s Classic Readings In Cultural Anthropology 4th edition (PDF) is an inexpensive, concise, and accessible reader that presents core historical and contemporary works that have been instrumental in shaping anthropological thought and research over the past several decades. Carefully edited by author Dr. Gary Ferraro, the textbook

The Biology and Therapeutic Application of Mesenchymal Cells, (PDF) comprehensively describes the molecular and cellular biology of mesenchymal stem cells and mesenchymal stromal cells, describing their therapeutic potential in a wide variety of preclinical models of human diseases and their mechanism of action in these preclinical models. Chapters also discuss

Development of the Nervous System, 4th Edition (PDF) provides an informative and up-to-date account of our present understanding of the basic principles of neural development as exemplified by key experiments and observations from past and recent times. This ebook reflects the advances made over the last couple of years, demonstrating