Category: Textbooks

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

Horngren’s Cost Accounting 16th edition (PDF) defines the cost accounting market and continues to innovate today by consistently integrating the most current theory and practice into the textbook. This acclaimed, market-leading ebook emphasizes the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider

About one in four people in OECD countries are presently obese. This epidemic has far-reaching consequences for society, individuals and the economy. Using microsimulation modelling, OECD Health Policy Studies (PDF) analyses the burden of overweight and obesity in 52 countries (including OECD, European Union and G20 countries), presenting how overweight

College Algebra And Calculus: An Applied Approach, 2nd Edition, (PDF) offers your students a complete resource for their college algebra and applied calculus courses. The mathematical theories and applications are constantly presented in the same tone and pedagogy to encourage confidence and an easy transition from one course to the

La prise en charge de la douleur fait partie intégrante de la médecine, tant de ville qu’hospitalière: du médecin généraliste au spécialiste, de nombreux acteurs sont engagés sur cet enjeu médical complexe et désormais reconnu, y compris les spécialistes de la douleur. Ce nouvel ouvrage, publication de référence sur le