Category: Textbooks

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Max Scheler’s Cognition and Work, (PDF) first appeared in German in 1926, only two years before his death. The first part of the ebook provides one of the earliest critical analyses of American pragmatism, an evaluation that would come to have a crucial impact on the reception of pragmatism in

This course gives managerial students the tools they need to crunch the numbers, focusing on prediction rather than reporting. College students will learn how to: connect a company’s past experience to future expectations; identify and explain deviations from anticipated results; apply correct analytical techniques to problems or decisions; use financial

A Companion to Nineteenth-Century Art (PDF) features contributions from an international panel of noted experts to offer an extensive overview of both national and transnational developments, in addition to new and innovative investigations of artists, individual artworks, and issues. The ebook puts to rest the skewed perception of nineteenth-century art

The 5 Key Principles for the Foundations of Finance Foundations of Finance 9th global edition (PDF) retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing 5 principles, which are presented at the beginning of the ebook and applied throughout, the