Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Magrab‘s Advanced Engineering Mathematics with Mathematica®, (PDF) provides advanced analytical solution methods that are used to solve boundary-value problems in engineering and combines these methods with Mathematica procedures. It stresses the Sturm–Liouville system and the generation and application of orthogonal functions, which are used by the separation of variables method

Understanding Human Sexuality 13th Edition (PDF) explores the biological psychological and sociological perspectives of human sexuality and presents practical information required for everyday living all with a firm grounding in research. The comprehensively revised 13th edition of Hyde’s Understanding Human Sexuality features a new focus on critical thinking skill development

Developed in partnership with the National Geographic Society, market-leading Oceanography: An Invitation To Marine Science 9th edition (PDF), equips college students with a basic understanding of the scientific questions, complexities, and uncertainties involved in ocean use-as well as the role and importance of the ocean in nurturing and sustaining life

We inhabit a world of fluids, including water (a liquid), steam (vapour), air (a gas), and the numerous synthetic and natural fluids which are essential to modern-day life. Fluid mechanics concerns the way fluids flow in response to imposed stresses. The subject plays a central role in the education of