Category: Textbooks

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some

Understanding Canadian Business 8th edition (PDF) remains current featuring the latest business practices and other developments affecting business including sustainability, green, Generation Z, motivation myths, ethnic, and mobile marketing. Nickels remains comprehensive and user-friendly with the authors listening to the business student and instructor feedback and making changes and enhancements

In an every-changing financial markets, Charles Jones and Gerald Jensens’ Investments: Analysis and Management 13th edition (PDF) remains one of the most comprehensive and readable investments textbooks. College students can count on the new 13th edition for currency, clarity, and balance. An effective organizational structure and essentials approach, important finance concepts and analytical

The integrated solutions for Bodie, Kane, and Marcus’ Investments 11th edition (PDF) set the standard for graduate/MBA investment etextbooks. The unifying theme is that security markets are nearly efficient meaning that most securities are priced appropriately given their return and risk attributes. The excellent content in the revised and updated

The increasing presence of biomass and waste has caused substantial changes to the environment. With the ubiquity of these materials, there is an increasing demand for proper disposal and reuse of these resources. Applied Environmental Materials Science for Sustainability, (PDF) is a crucial resource on the newest advancements in environmental