Fundamentals of Plant Physiology, (PDF) is a distillation of the most significant principles and empirical findings of plant physiology. Designed for students seeking an accessible introduction to the field, Fundamentals of Plant Physiology offers the same high standard of scientific accuracy and pedagogical for which Taiz et al.’s popular Plant Physiology
Engineering Economy 8th edition (PDF) by Leland Blank and Anthony Tarquin, presents a crisp, bold new design using color, highlighting and icons to focus on important concepts, equations, terms, and decision guidelines. There are new features, new topics (such as staged decision making and ethics), and new online tools; yet
Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers. Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s
With the failure of economics to predict the recent economic crisis, the image of economics as a rigorous mathematical science has been subjected to increasing interrogation. One explanation for this failure is that the subject took a wrong turn in its historical trajectory, becoming too mathematical. Using the philosophy of
Review of Medical Microbiology and Immunology, 15th Edition, (PDF) is a succinct, high-yield review of the medically important aspects of microbiology and immunology. It includes both the basic and clinical aspects of bacteriology, mycology, parasitology, virology, and immunology and also talks about important infectious diseases using an organ system approach.