Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers
Apply and understand the scientific advances that are revolutionizing cancer research and practice with Cancer: Principles and Practice of Oncology: Primer of the Molecular Biology of Cancer 2nd edition (ePub/PDF). Derived from DeVita, Hellman, and Rosenberg’s Cancer: Principles and Practice of Oncology (also available with us as a separate download)
Bennett-Alexander and Hartman’s Employment Law for Business, 8th edition, (PDF), addresses law and employment decisions from a managerial perspective. It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions. Students are shown how to analyze employment law
An engaging, research-based introduction to modern social psychology. A breakthrough textbook that maintains its relevance and exceptional approach edition after edition, The Social Animal 12th edition (PDF) provides you a brief, gripping introduction to modern social psychology. Through lively presentations of important research, vivid narrative, and intriguing examples, Elliot Aronson
A concise, superbly illustrated etextbook, Gray’s Surface Anatomy and Ultrasound: A Foundation for Clinical Practice (PDF) that brings together a reliable, clear, and up-to-date guide to surface anatomy and its underlying gross anatomy, combined with a practical application of ultrasound and other imaging modalities. A thorough understanding of surface anatomy remains