Category: Textbooks

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

A Skills-oriented, Practical Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is difficult than ever. Strategic Management, 16th Global Edition, (PDF) captures the complexity of the present business environment and provides the latest skills and concepts with unequaled clarity, helping university students develop their own leading-edge strategy

The Analysis and Design of Linear Circuits, 8th Edition, (PDF) offers an introduction to the analysis, design, and evaluation of electric circuits, emphasizing developing the learners’ design intuition. The ebook emphasizes the use of computers to help in design and evaluation. Early introduction to circuit design encourages the student to

Updated and expanded and updated with new findings and new features After the 2nd edition of Seinfeld and Pandis’ classic textbook, noteworthy progress has taken place in the field of atmospheric chemistry and physics, mainly in the areas of tropospheric aerosols, chemistry and the science of climate change.  A new edition of

Acclaimed for its manageable scope and unsurpassed readability, Ashcraft’s Pediatric Surgery 6th edition (PDF) presents practical guidance, authoritative on treating the entire range of general surgical and urological problems in children, infants, and adolescents. State-of-the-art, expert coverage equips you to implement all the latest approaches and achieve optimal outcomes for all